AI Readiness Scorecard

Does your website use schema markup (Organisation, Product, FAQ, Service, LocalBusiness)? Schema helps AI models understand what your business does, what you sell, and where you operate. Without it, you are relying on AI to guess.

Do you have FAQ pages that directly answer common customer questions in clear, concise language? AI assistants favour content that answers questions directly. If your site does not have clear Q&A content, you are missing a major signal.

Is your business consistently mentioned across authoritative sources (directories, industry sites, Wikipedia, Wikidata)? AI models build their understanding of entities from multiple sources. The more consistent and authoritative your mentions, the stronger your entity profile.

Do your service/product pages provide comprehensive, expert-level content (not thin descriptions)? AI models assess content quality. Pages with 200 words of generic copy will not compete against detailed, expert content that demonstrates real knowledge.

Is your brand mentioned in contexts where AI models would associate you with your core services? When someone asks an AI "Who provides [your service] in [your area]?", the model draws on brand mentions across the web. Are you showing up in the right conversations?

Is your GBP complete with regular posts, Q&A, reviews, and accurate business information? Google's own AI features draw heavily from GBP data. An incomplete or outdated profile means you are invisible in local AI results.

Do you have a steady stream of recent, detailed reviews across Google, Trustpilot, and industry platforms? AI models use reviews as a trust signal. A handful of old, vague reviews will not cut it. Recent, detailed reviews from real customers carry weight.

Does your site load fast, render well on mobile, and have clean HTML that crawlers can parse easily? If your site is slow, broken on mobile, or has messy markup, both search engines and AI crawlers will struggle to extract useful information from it.

Do you have a cluster of interlinked content pages around your core topics (not just isolated pages)? AI models assess whether a site is an authority on a subject by looking at the breadth and depth of related content. One blog post is not enough. A connected cluster of pages signals expertise.

Is your content written in a way that answers questions naturally, as if explaining to a real person? AI assistants prefer content that reads like a clear, direct answer. Stiff, jargon-heavy, or overly formal writing is harder for AI to extract and use in responses.