FAQs

Whether you are new to Google Ads or looking to improve an existing strategy, this FAQ section is designed to answer your most important questions clearly and without jargon. From campaign setup and creative assets to performance optimisation and the role of AI in digital marketing, we cover what genuinely matters. If you cannot find the answer you are looking for, feel free to contact us and we will be happy to assist.


  • General Google Ads Strategy and Services

  • Google Ads Performance, Metrics and Troubleshooting

  • Creative, Content and Asset Requirements

  • Asset Sizes for Campaigns

  • AI in Digital Marketing

  • Agency‑Specific Client Concerns

General Google Ads Strategy and Services

Q: How much does Google Ads cost in the UK?
A: Google Ads costs vary depending on your industry, keyword competitiveness, geographic targeting and seasonal factors, and campaign goals. We work with you to model a budget that aligns with your growth strategy, whether you are focusing on generating new leads, boosting e‑commerce sales or expanding into new markets. We continually optimise spend efficiency, ensuring you only pay for relevant clicks, and we refine targeting to improve ROI over time.

Q: How long does it take to see results from Google Ads?
A: You can expect to see the first indicators of performance—like impressions, clicks and click‑through rate—within two to four weeks of launch, provided the ads become eligible right away. Between weeks six and twelve, we invest in fine tuning campaign structure, creative testing and bid strategies, which typically leads to improved conversions and lower acquisition costs. By the end of the third month, campaigns reach steady state, delivering consistent results when regularly optimised and properly funded.

Q: What types of Google Ads campaigns are available, and which should I use?
A: Google Ads offers Search campaigns for keyword intent, Display ads for brand visibility on content sites, YouTube ads for storytelling and awareness, Shopping ads for product‑specific traffic, Performance Max for cross‑channel automation, Discovery or Demand Gen for feed‑based reach, and Remarketing to re‑engage past visitors. We analyse your business model, customer journey and asset library to recommend a tailored mix that aligns with your strategic objectives and budget.

Q: How can I target the right audience with Google Ads?
A: We layer targeting across demographics like age, location and income bracket, add geographic zones or radius targeting around key areas, employ in‑market and affinity segments to reach users showing strong interest, and use remarketing lists or custom segments based on your website or CRM data. This strategy ensures campaigns reach not just more people, but more of the right potential customers, increasing relevance and conversion likelihood.

Q: Are Google Ads effective for B2B lead generation?
A: Absolutely, Google Ads is effective for B2B, especially for high value, longer‑sales‑cycle industries like software, professional services or industrial equipment. We focus on keywords that signal buying intent, use landing pages tailored to decision makers, measure lead quality via form fields or scheduled calls, and retarget engagement with industry‑specific messaging. This approach drives measurable outcomes and supports sales pipeline growth.

Q: Is Google Ads suitable for my business?
A: In most cases, yes. Google Ads suits direct‑to‑consumer brands, e‑commerce stores and B2B companies of varying sizes. If you are unsure whether it is the right channel, we offer an audit that examines your business goals, creative assets, customer journey and audiences to determine suitability. We only proceed if Google Ads offers a genuine path to deliver on your growth objectives.

Q: What are the best Google Ads strategies for an e‑commerce business?
A: Top strategies for e‑commerce include Performance Max for cross‑channel automation, Shopping ads to display products directly in search, dynamic remarketing to recapture cart abandoners, and tightly themed Search campaigns. Each campaign is supported by optimised product feeds, dedicated landing pages and targeted bid strategies to improve conversion rate and return on ad spend.

Q: Is Google Ads suitable for small businesses with limited budget?
A: Yes, absolutely. We support lean budgets by focusing on high‑intent search terms, local targeting, and campaign structure that minimises wasted spend. We start small, establish reliable performance, then scale gradually as results allow. This carefully controlled approach ensures efficiency right from launch.

Q: Can Google Ads work for high‑ticket or luxury products?
A: Yes it can, though CPCs may be higher. Success with premium products depends on precision targeting, high‑quality creative, strong messaging about value and scarcity, and often a lead generation rather than direct sale model. We balance bids with long‑term customer value and ensure campaigns deliver profitable returns even when acquisition costs are higher.

Q: What’s the difference between Google Ads and SEO?
A: Google Ads delivers immediate visibility and control via paid placements while SEO builds organic presence over time through content, links and technical optimisation. Combining both provides short‑term traction and long‑term growth. We help align PPC and SEO strategies so that each approach supports the other, maximising overall traffic and conversions.