AI and Marketing Automation That Saves Time and Increases Conversions
We help growing businesses automate lead handling, follow-ups, and internal processes so nothing is missed and teams can focus on growth.
Why Automation Matters for Growing Businesses
- Leads going coldMost businesses follow up in four hours or more. The prospect has already spoken to a competitor.
- Manual processes don't scaleA new hire helps initially, but as lead volume grows the same delays return.
- Weekend enquiries go staleA lead arrives Friday at 9pm. By Monday morning it's cold. That's revenue gone.
- Inconsistent follow-upEach team member handles leads differently. Consistency suffers and you manage people instead of growth.
Automation is not about replacing your team.
It removes the tasks that drain their time without adding value. When a lead comes in at 9pm on a Friday, automation sends an immediate response, books an appointment, and notifies the right person. Your team arrives Monday with qualified leads already engaged.
The compounding effect is what makes it genuinely transformative. Every lead gets the same fast, consistent follow-up. Every client gets their onboarding sequence at the right time. Every review request goes out automatically after the job is done.
Automation solves the scaling problem without the overhead of scaling a team.
Smart Automation Designed Around Your Business
We design and implement AI-powered automation tailored to how your business actually operates. No generic setups. No unnecessary complexity. Every workflow is mapped to your existing processes and built to run reliably without constant intervention.
What We Automate
Every automation we build is designed to reduce manual work, speed up response times, and protect you from leads and opportunities slipping through.
Lead Capture and Routing
When a lead fills in a form, your CRM is updated instantly and the right team member receives a notification within seconds. We connect your website forms, landing pages, and ad platforms so every enquiry is captured and actioned without anyone manually checking inboxes or spreadsheets.
Automated Follow-Up Sequences
Within minutes of an enquiry coming in, an email and SMS follow-up goes out automatically, acknowledging the lead and setting expectations on next steps. A structured sequence then continues over the following days, keeping your business front of mind without your team lifting a finger.
Appointment Booking and Reminders
Leads can book directly into your calendar via an automated link, with confirmation emails and reminder messages sent 24 hours and 1 hour before the appointment. No-show rates drop significantly with automated reminders, and your team avoids the back-and-forth of manual scheduling.
Pipeline Management and Stage Automation
As leads move through your sales pipeline, automated actions fire based on their stage: sending the right information, creating tasks for your team, or triggering a follow-up if a deal has been sitting too long. Your pipeline stays clean and your team stays focused on the most active opportunities.
Reporting Dashboards and Automated Reports
Weekly and monthly performance summaries land in your inbox automatically, pulling data from your CRM, ad platforms, and website. No more manually compiling spreadsheets. You always have a clear view of leads generated, deals closed, and revenue in the pipeline.
Review Request Automation
After a job is completed or a client milestone is reached, an automated review request goes out via email or SMS, directing happy customers to your Google Business Profile or Trustpilot. Businesses that automate review requests consistently outpace competitors on review volume.
What Tools Do We Use for Automation?
We use a small set of best-in-class tools rather than a different platform for every client. This means we know these tools deeply and can build more reliable, better-connected systems.
GoHighLevel
Our primary CRM and automation platform for most clients. It handles contact management, pipeline tracking, automated email and SMS sequences, appointment booking, and two-way conversation management, all in one place. For businesses without a CRM, GoHighLevel is typically the fastest route to a fully automated lead and sales system.
n8n
A self-hosted workflow automation tool for more complex, custom integrations. Where a standard tool cannot connect two systems the way a business needs, n8n gives us full flexibility to write custom logic and handle edge cases. Particularly useful for businesses with bespoke internal systems or unusual data requirements.
Make (formerly Integromat)
Our go-to integration platform for connecting third-party apps and services. If a client is already using HubSpot, Salesforce, Xero, or another established platform, Make connects it cleanly to the rest of the automation stack without requiring a full migration.
Google Ads Scripts
For clients running Google Ads alongside their automation systems, we use Google Ads Scripts to automate reporting, bidding rules, budget pacing, and alerts. This connects ad performance data directly into your wider business reporting so campaign management tasks happen automatically.
How the Process Works
Process Mapping
We map your current lead and sales process end to end, identifying where time is lost, where leads fall through, and where manual steps are adding friction. This gives us a clear picture of the highest-impact automation opportunities before we build anything.
Automation Build
Workflows are designed, tested, and implemented against your mapped processes. We start with the automations that will make the biggest difference immediately, typically lead capture and follow-up, then layer in more complex workflows as the foundation is proven.
Refinement and Support
Automation is not a set-and-forget exercise. We review performance, fix edge cases as they appear, and build additional workflows as your business evolves. You also receive documentation and a handover so your team understands how everything works.
What Results Can You Expect?
Results depend on your starting point, lead volume, and existing processes. The examples below are drawn from real client work. All names and identifying details are anonymised.
A trade services business was following up leads manually, averaging a four-hour response time. After implementing automated lead capture and instant SMS and email follow-up, response time fell to under three minutes. Close rate increased by 35% within the first two months.
An online retailer had no abandoned cart sequence and was collecting zero reviews systematically. We built automated abandoned cart emails plus a post-purchase review request sequence. Within 90 days, monthly revenue was up 22% with no increase in ad spend.
A B2B consultancy was manually updating CRM records, sending follow-up emails, and building weekly pipeline reports. We automated their full lead pipeline from enquiry through to proposal, saving 15 hours of admin per week and giving leadership accurate pipeline data in real time.
Who Is This Service For?
Perfect For
- Businesses handling consistent lead volume
- Teams spending hours on repetitive admin tasks
- Companies planning to scale without scaling headcount
- Owner-led businesses where the owner is the bottleneck
- Service businesses with high no-show or slow follow-up rates
Not Suitable For
- Businesses with fewer than 20 leads per month
- Companies not ready to connect their tools and data
- Businesses that need a quick fix rather than a system
Marketing Automation: Frequently Asked Questions
Most repetitive tasks can be automated: lead capture and qualification, email and SMS follow-ups, CRM updates, appointment scheduling, internal notifications, data entry, reporting, and task assignment. We assess your specific processes to identify the highest-impact opportunities before recommending where to start.
Costs vary depending on the complexity of your workflows, the tools required, and whether you need an ongoing support retainer. A foundational lead and follow-up automation build typically starts from £1,500 as a one-off project. More comprehensive systems covering pipeline management, reporting, and integrations range from £3,000 to £8,000 depending on scope. There may also be monthly software costs for tools like GoHighLevel, which start at around £97 per month. We provide a clear breakdown before any work begins.
We primarily work with GoHighLevel for CRM and marketing automation, n8n for custom workflow logic, and Make for connecting third-party apps and platforms. For clients running Google Ads, we also use Google Ads Scripts to automate reporting and campaign management tasks. Tool selection depends on your existing systems, budget, and the complexity of what needs to be automated.
Simple workflows, such as lead capture and automated follow-up sequences, can typically be live within one to two weeks. More complex systems covering full pipeline automation, integrations with existing tools, and custom reporting take four to six weeks depending on the number of systems involved and the level of testing required. We prioritise quick wins first so you see results early, then layer in more advanced automation over time.
No. We build automation to be manageable by non-technical team members. You will receive clear documentation and a walkthrough of how each workflow operates. For simple tasks like updating sequences or adjusting follow-up timing, your team will be able to make changes independently. For more complex modifications, we are available for ongoing support.
In most cases, yes. We regularly integrate automation workflows with HubSpot, Salesforce, Pipedrive, Zoho, and other established CRM platforms using Make or n8n. If you want to stay on your current CRM rather than migrate to GoHighLevel, we can build automation around it. We will assess compatibility as part of the initial scoping conversation and flag any limitations upfront.
Automation follows a set of rules you define in advance: if a lead fills in a form, send this email, then wait two days, then send this SMS. It is reliable and predictable. AI adds decision-making capability on top of that, so instead of a fixed sequence, the system can qualify a lead based on what they wrote, personalise a response, or flag a contact as high priority based on their behaviour. In practice, the two work together: automation handles the mechanics, AI handles the judgement. Most of the systems we build combine both.
No. Automation handles the repetitive tasks that consume your team's time without requiring their expertise: sending confirmation emails, updating CRM records, booking appointments, building reports. Your team focuses on the conversations, relationships, and decisions that actually require a person. The result is that the same team size achieves significantly more output, rather than the team becoming redundant.
We provide ongoing support and monitoring. Automation is regularly reviewed and refined as your business changes. You also receive documentation and training so your team understands how everything works. For clients on a support retainer, we handle fixes and amendments within agreed response times. For project-based clients, we offer a paid support option for changes after handover.
Stop Losing Leads to Slow Follow-Up
Discover where automation can save you time and increase conversions.
- Immediate response to every enquiry, 24/7
- Consistent follow-up sequences that run without your team
- Clear roadmap in one call, no obligation
No obligation. Clear roadmap in one call.