No matter how experienced you are in PPC, it is always worth listening to podcasts to keep your skills up to date and to ensure you know all the recent news and updates. Most of you won’t have the time to be reading through article upon article, and so this guide will be your answer with the best podcasts for PPC & paid advertising available on the market, enabling you to pick up on hints and tips for your PPC advertising.

Before diving into our podcast recommendations, it’s crucial to understand the fundamentals of campaign optimization. Learn how to avoid wasting ad spend through essential campaign checks that every advertiser should implement.

1. Marketing School – Neil Patel & Eric Siu

This podcast covers a range of online marketing topics with some episodes specifically dedicated to PPC marketing. The marketing school has 1000s of podcasts available; with new ones being shared daily, each of which is less than 10 minutes long meaning you can fit episodes around your busy schedules. These bite-sized episodes are perfect for understanding AI vs human decision-making in Google Ads and other cutting-edge topics.

2. Perpetual Traffic – Digital Marketer

This is a weekly podcast with different guest hosts every week covering a different digital marketing strategy. There are currently over 300 episodes and these are a bit longer at 30minutes to an hour but there are some PPC specific episodes. Many episodes explore advanced strategies for scaling your clothing brand with Google Ads and other e-commerce optimization techniques.

3. Paid Search Magic

Paid Search Magic is a digital marketing agency, helping businesses to improve their online exposure but they also have over 60 episodes of their podcast available that is very PPC specific. Their content often covers how AI is revolutionising Google Ads and the latest automation strategies.

4. Inside AdWords – Google

Although this podcast covers a range of topics it mainly focuses on paid search on different platforms. The series currently has over 200 episodes and you are bound to pick up some tips. Episodes frequently discuss harnessing AI to boost your Google Ads Quality Score and other performance optimization techniques.

5. Rick Mulready – The Art of Paid Traffic Podcast (AOPT)

This podcast is PPC specific and covers everything from setting up Facebook ads to all the latest industry changes, how to write a good ad to how to optimise your ads. Rick has been running these podcasts since 2015 so his knowledge is very vast! His insights into generative AI for superior visual storytelling in advertising are particularly valuable.

6. Nick Banik – Learn Paid Media

This is one of the newer podcasts on the scene and Nick focuses on all aspects of paid search due to being a professional paid search manager for several years. This podcast is aimed at beginners but is a good refresher and may teach you something you didn’t know. Nick often discusses the importance of Google Advertiser verification for building trust and credibility.

7. AdTech Podcast

This podcast is a detailed look into the ad tech industry and paid search, with a range of industry experts appearing on the podcasts as guests. This series currently has over 100 podcasts to listen to and keeps you up to date with changes in the industry on a regular (weekly) basis. Recent episodes have covered conversion tracking challenges and privacy compliance.

8. Chris and Jason – The Paid Search Podcast

This podcast comes out every Monday on a variety of platforms such as iTunes and Spotify. Although it hasn’t been running for long there are over 150 episodes covering a vast array of topics from setting up a campaign to more paid search detail and is some of the best content online for all levels of experience. They frequently discuss AI for marketing transformation and future industry trends.

9. Search Engine Nerds

This has to be one of the most popular podcasts and has been around for over 10 years with thousands of podcasts to go back through. Each episode is roughly 30 minutes and gets straight to the point without trying to fill gaps. Their content often explores why letting AI bots crawl your site matters for SEO and advertising synergy.

10. Marketing Over Coffee

They talk about all things including search engine and digital marketing with the top industry experts and authorities. Each episode is roughly about 1 hour and gives a detailed insight into your favorite topic. Episodes frequently cover seasonal strategies, including how to master your e-commerce holiday sales calendar for maximum advertising impact.

Bonus Tips for PPC Learning

While podcasts are an excellent learning resource, complement your education with practical implementation. Understanding third-party cookie changes and their impact on advertising measurement is crucial for modern PPC success.

These podcasts will keep you at the forefront of PPC and paid advertising trends, helping you make informed decisions about your campaigns and staying competitive in the ever-evolving digital marketing landscape.

Related: Find out how our Google Ads management service helps businesses like yours get better results from paid search.

Want to automate your marketing? See our AI and marketing automation service.

No matter how experienced you are in PPC, it is always worth listening to podcasts to keep your skills up to date and to ensure you know all the recent news and updates. Most of you won’t have the time to be reading through article upon article, and so this guide will be your answer with the best podcasts for PPC & paid advertising available on the market, enabling you to pick up on hints and tips for your PPC advertising.

Before diving into our podcast recommendations, it’s crucial to understand the fundamentals of campaign optimization. Learn how to avoid wasting ad spend through essential campaign checks that every advertiser should implement.

1. Marketing School – Neil Patel & Eric Siu

This podcast covers a range of online marketing topics with some episodes specifically dedicated to PPC marketing. The marketing school has 1000s of podcasts available; with new ones being shared daily, each of which is less than 10 minutes long meaning you can fit episodes around your busy schedules. These bite-sized episodes are perfect for understanding AI vs human decision-making in Google Ads and other cutting-edge topics.

2. Perpetual Traffic – Digital Marketer

This is a weekly podcast with different guest hosts every week covering a different digital marketing strategy. There are currently over 300 episodes and these are a bit longer at 30minutes to an hour but there are some PPC specific episodes. Many episodes explore advanced strategies for scaling your clothing brand with Google Ads and other e-commerce optimization techniques.

3. Paid Search Magic

Paid Search Magic is a digital marketing agency, helping businesses to improve their online exposure but they also have over 60 episodes of their podcast available that is very PPC specific. Their content often covers how AI is revolutionising Google Ads and the latest automation strategies.

4. Inside AdWords – Google

Although this podcast covers a range of topics it mainly focuses on paid search on different platforms. The series currently has over 200 episodes and you are bound to pick up some tips. Episodes frequently discuss harnessing AI to boost your Google Ads Quality Score and other performance optimization techniques.

5. Rick Mulready – The Art of Paid Traffic Podcast (AOPT)

This podcast is PPC specific and covers everything from setting up Facebook ads to all the latest industry changes, how to write a good ad to how to optimise your ads. Rick has been running these podcasts since 2015 so his knowledge is very vast! His insights into generative AI for superior visual storytelling in advertising are particularly valuable.

6. Nick Banik – Learn Paid Media

This is one of the newer podcasts on the scene and Nick focuses on all aspects of paid search due to being a professional paid search manager for several years. This podcast is aimed at beginners but is a good refresher and may teach you something you didn’t know. Nick often discusses the importance of Google Advertiser verification for building trust and credibility.

7. AdTech Podcast

This podcast is a detailed look into the ad tech industry and paid search, with a range of industry experts appearing on the podcasts as guests. This series currently has over 100 podcasts to listen to and keeps you up to date with changes in the industry on a regular (weekly) basis. Recent episodes have covered conversion tracking challenges and privacy compliance.

8. Chris and Jason – The Paid Search Podcast

This podcast comes out every Monday on a variety of platforms such as iTunes and Spotify. Although it hasn’t been running for long there are over 150 episodes covering a vast array of topics from setting up a campaign to more paid search detail and is some of the best content online for all levels of experience. They frequently discuss AI for marketing transformation and future industry trends.

9. Search Engine Nerds

This has to be one of the most popular podcasts and has been around for over 10 years with thousands of podcasts to go back through. Each episode is roughly 30 minutes and gets straight to the point without trying to fill gaps. Their content often explores why letting AI bots crawl your site matters for SEO and advertising synergy.

10. Marketing Over Coffee

They talk about all things including search engine and digital marketing with the top industry experts and authorities. Each episode is roughly about 1 hour and gives a detailed insight into your favorite topic. Episodes frequently cover seasonal strategies, including how to master your e-commerce holiday sales calendar for maximum advertising impact.

Bonus Tips for PPC Learning

While podcasts are an excellent learning resource, complement your education with practical implementation. Understanding third-party cookie changes and their impact on advertising measurement is crucial for modern PPC success.

These podcasts will keep you at the forefront of PPC and paid advertising trends, helping you make informed decisions about your campaigns and staying competitive in the ever-evolving digital marketing landscape.