Feed Optimisation

Your Products Cannot Sell If Google Cannot Find Them

Poor feed data means invisible products. We optimise your product feed to get more impressions, better matching, and higher click-through rates from Google Shopping.

30-50% more impressions · Results within 48 hours · Any e-commerce platform
Product feed optimisation is the process of rewriting product titles, enhancing descriptions, correcting categories, fixing suppressions, and structuring data so Google Shopping can match your products to the right searches. Bizi Digital delivers a fully optimised feed ready to import, with results visible within 48 hours.
The Problem

Your Feed Is Probably Costing You Sales Right Now

You are running Shopping campaigns. Traffic costs money. But are all your products actually showing? Most e-commerce feeds have serious problems that go unnoticed until someone looks properly.

  • Generic titles that do not match searchesYour product titles were written for humans browsing, not for matching real search queries. Google cannot match what it cannot read.
  • Thin descriptions hurting quality scoresShort or missing descriptions reduce your product quality score, which means fewer impressions and higher costs.
  • Wrong categories triggering irrelevant searchesIncorrect Google product categories mean your products show for the wrong queries, wasting spend on clicks that never convert.
  • Suppressed products not showing at allMissing attributes or policy violations mean some of your products are completely invisible in Shopping results.

Every day your feed is unoptimised, competitors with better feeds are getting your customers.

The fix is straightforward: clean titles, complete data, correct categories, and resolved suppressions. Most stores see 30-50% more eligible impressions within the first 30 days.

The Solution

A Fully Optimised Feed, Built for Google Shopping

We go through your entire product feed, rewrite titles for real search relevance, fix descriptions, correct categories, and resolve every suppression and error we find. The result is a feed that Google can read, match, and serve to the right shoppers at the right moment.

What's Included

Everything You Need for a High-Performing Feed

Complete Feed Health Analysis

A full diagnostic of your current feed covering data quality, missing attributes, errors, and suppression issues.

Product Title Rewriting for Search Relevance

Every product title rewritten to match what real shoppers actually search for. Structured for maximum relevance and click-through rate.

Description Enhancement and Category Mapping

Descriptions enriched for quality scores, with correct Google product categories and attributes mapped for every product.

Schema Markup and Suppression Fixes

Schema markup implemented for better search visibility, and every feed error and suppression resolved so all your products are eligible to show.

AI-Optimised Product Data Structuring

Product data structured for both Google Shopping and AI shopping platforms, so your products are ready for the next generation of search.

Ready-to-Import Optimised Feed

We hand back a clean, optimised feed ready to import into Merchant Center with full instructions. Results visible within 48 hours.

How It Works

Four Steps to More Shopping Impressions

01

Export Your Current Feed

Export your product feed from your platform. Takes about 5 minutes. CSV format is preferred, but standard exports from Shopify, WooCommerce, or BigCommerce all work.

02

We Analyse, Rewrite, and Optimise

We work through every product: titles, descriptions, categories, attributes, and schema. Errors and suppressions are identified and fixed.

03

You Import the Optimised Feed

We hand back a clean, optimised feed ready to import into Merchant Center. Full instructions included.

04

More Impressions Within 48 Hours

Once the optimised feed is live, you typically start seeing more eligible impressions within 48 hours as Google reprocesses your products.

FAQ

Feed Optimisation: Frequently Asked Questions

Most clients see 30 to 50% more eligible impressions within the first 30 days. The actual result depends on how unoptimised your current feed is. Stores with significant title issues or high suppression rates tend to see the largest gains.

CSV is preferred. Standard exports from Shopify, WooCommerce, or BigCommerce all work fine. If you are unsure how to export, we can walk you through it.

5 to 7 business days for most projects. Rush delivery is available if you need it sooner.

In most cases, yes. Suppression typically comes from missing attributes, policy violations in titles, or incorrect categories. All of these are addressed as part of the optimisation.

Monthly feed maintenance is available for stores that regularly add products or want seasonal optimisation. Ask about this when you get in touch and we can put together the right arrangement for your volume.

Get More From Your Google Shopping Campaigns

Better titles. Cleaner data. More impressions. Results within 48 hours.

  • Full feed health analysis and title rewriting
  • Suppression fixes and category mapping
  • Delivered in 5-7 business days
Get a Free Feed Assessment
Works with any e-commerce platform. Delivered in 5-7 business days.